Introduction
Running profitable ad campaigns is challenging in restricted niches like pharma and supplements. Ad restrictions, account bans, and compliance issues are the norm. However, for our UK-based client, we overcame these hurdles and achieved a 9+ Return on Ad Spend (ROAS), and the campaign is still going strong!
This case study dives into how we did it, showcasing our strategies, tactics, and game-changing results.
Client Background
Our client operates in the UK pharma/supplement space, selling products to a niche market. Due to Facebook’s strict advertising policies, they faced difficulty running compliant, scalable campaigns. That’s where we stepped in.
Campaign Goals
The client wanted to:
• Generate a consistent flow of sales through paid ads.
• Achieve a minimum ROAS of 4x to remain profitable.
• Scale the campaign while maintaining compliance with Facebook’s ad policies.