The Anatomy of a High-Performing Ad Campaign: How Every Component Works Together to Build a 9+ ROAS Machine
How We Delivered a 9+ ROAS for a UK Pharma/Supplement Client on Meta
Introduction
Running profitable ad campaigns is challenging in restricted niches like pharma and supplements. Ad restrictions, account bans, and compliance issues are the norm. However, for our UK-based client, we overcame these hurdles and achieved a 9+ Return on Ad Spend (ROAS), and the campaign is still going strong!
This case study dives into how we did it, showcasing our strategies, tactics, and game-changing results.
Client Background
Our client operates in the UK pharma/supplement space, selling products to a niche market. Due to Facebook’s strict advertising policies, they faced difficulty running compliant, scalable campaigns. That’s where we stepped in.
Campaign Goals
The client wanted to:
• Generate a consistent flow of sales through paid ads.
• Achieve a minimum ROAS of 4x to remain profitable.
• Scale the campaign while maintaining compliance with Facebook’s ad policies.