Zero To One Marketing by Zero Penny

Meta Just Dropped New AI Ad Guidelines

Here’s what you need to know (and how to use it before your competitors do).

Sep 25 • 

Team Zero Penny

2

August 2025

Mastering the Dark Art of TikTok Gambling Ads

A Case Study in Strategic Evasion and Compliance

Aug 20 • 

Prakhar

2

Dark Clicks: The Insider’s Guide to Choosing the Best Networks for Black Hat Ads

Unveil the Hidden Gems for crypto, gambling, forex & other Blackhat niches

Aug 20 • 

Prakhar

3

5 BlackHat Advertising Mistakes That Cost Us Thousands (And How to Avoid Them)

Key Strategies and Lessons to Overcome the Biggest Challenges in Restricted Advertising

Aug 20 • 

Prakhar

5

June 2025

Creative: The Ultimate Competitive Moat in Modern Performance Marketing

A deep dive into why creative is the most powerful lever in modern performance marketing.

Jun 17 • 

Team Zero Penny

 and 

Prakhar

3

April 2025

March 2025

1800+ Signups, $1+ Cost, and Strong FTDs - The Edge Every Casino Needs

Turning Signups into Depositors

Mar 18 • 

Team Zero Penny

[Meta] The Ongoing Battle - How UK's Top IPTV Company and Our Boutique Agency Are Putting Up a Fight Against Industry Giants

A David vs. Goliath Scenario: Navigating the Competitive Streaming Landscape with Strategy, Heart, and Determination

Mar 4 • 

Team Zero Penny

February 2025

The Anatomy of a High-Performing Ad Campaign: How Every Component Works Together to Build a 9+ ROAS Machine

How We Delivered a 9+ ROAS for a UK Pharma/Supplement Client on Meta

Feb 17 • 

Team Zero Penny

November 2022

Native Advertising: What Is It? How Does It Work? And, Yes, It's The Future

A quick start guide for businesses and brands looking to use native advertising and content marketing in order to increase their bottom line.

Nov 15, 2022 • 

Team Zero Penny

April 2022

Do You Need a Landing Page to Generate Leads on Facebook?

Facebook Lead Ads vs. Landing Pages: Which Is Better?

Apr 28, 2022 • 

Team Zero Penny

February 2022

How to Double Your Sales This Valentine

Get a piece of the planned $2.2bn Valentine's day spending

Feb 14, 2022 • 

Team Zero Penny